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CU Force gives you the tools to easily track, evaluate, and rate any employer group based on your needs and benchmarks.

A credit union’s ability to use and leverage information is critical to driving additional and ongoing business. Smart use of information has become a differentiator among successful business development departments at credit unions.

But knowing that accurate information is a vital strategic tool and being able to implement that tool are two different things. Credit union leaders may realize that they have an abundance of information, but remain frustrated by their inability to harness that power of information into real marketing opportunities.

CU Force manages your information wisely by linking into and analyzing stored information including: company profiles, marketing events, statistical, demographic and relationship information and more.  Credit unions can use CU- Force at the heart of their business development models.  It will help them realize that their Partner Company and prospect company information yields rich insights that enhance existing company relationships and adding new companies to their SEG portfolios.

If you’re contemplating offering commercial services to your SEG partners in the future, this is the right time to start compiling strategic information to successfully market your commercial products.